Services
I offer focused support across product strategy, ecommerce, website development, and retail environments—helping businesses make clear decisions that translate into real-world performance.
Ecommerce Strategy for Brands
Support to improve how products are structured, communicated, and converted across online channels.
Assortment Strategy & Merchandising
Guidance around product mix, flow, and presentation—online and in store—to support performance.
Retail Interior Design
Design and layout support for retail spaces that guide customer flow, engagement, and purchasing behavior.
Website Strategy & Development
Strategy and build support for websites that need to clearly communicate value, structure information effectively, and guide customers toward action.
How These Services Can Work Together
Clients may engage in one focused area or combine services for more comprehensive support.
Assortment strategy defines the right product mix, ecommerce strategy optimizes how products are presented and converted online, retail interior design brings the assortment to life in physical space, and website strategy and development ensures your brand is clearly communicated and structured for action online.
For example, a brand entering both online and in a first retail location might begin with assortment strategy, then apply retail interior design to shape the space while refining ecommerce execution and building a website that supports clear messaging and conversion.
Not sure which service is the right fit?
If you’re unsure where to start, I’m happy to learn more about your goals and help guide the next step.
2025
California
Skincare Brand Testimonial→
“As we prepared to approach larger retail partners, Yurina helped us tighten both our assortment story and our pitch materials. Her experience inside major retailers gave us insight into how buyers think and evaluate brands. The clarity she brought to our positioning made a meaningful difference in how we presented ourselves.”
Former Client