Website Strategy & Development

Overview

This service supports businesses in building websites that are clear, well-structured, and aligned with how customers actually navigate and make decisions.

The focus is on translating business goals into a site that communicates effectively and guides users toward action—whether that’s making an inquiry, booking a service, or making a purchase.

What I Help With

• Structuring site navigation and page hierarchy

• Defining messaging and content flow

• Developing conversion-focused calls to action

• Designing page layouts for clarity and usability

• Building or refining sites on platforms like Squarespace

• Supporting launch and post-launch adjustments

Who This Is For

• Small businesses launching their first website

• Service or product-based businesses needing clearer positioning

• Brands refreshing or restructuring an existing site

• Founders who want a simple, effective site without overbuilding

How It Works

Projects typically begin with a review of your business, goals, and existing materials (if any). From there, I define the structure, messaging, and layout before building or refining the site directly.

The process is collaborative and focused on creating something that is both functional and easy to maintain.