Assortment Strategy & Merchandising

Overview

This service helps businesses make confident decisions around product mix, flow, and presentation—across ecommerce and physical retail.

The focus is on building assortments that reflect real customer behavior and perform in market.

The work centers on practical decisions: what to carry, how products relate to one another, and how they’re presented.

What I Help With

Focused on strengthening clarity, cohesion, and performance across your product mix.

• Clarifying assortment structure and SKU priorities

• Defining category architecture and product mix

• Establishing merchandising logic and product flow

• Developing in-store product storytelling and presentation

• Planning launches and seasonal assortment shifts

• Aligning ecommerce and in-store assortments

Who This Is For

• Brands selling online and/or in physical retail

• Boutiques and specialty retailers

• Brands preparing for wholesale or owned retail

• Teams looking to refine or reset an existing assortment

How It Works

Engagements typically begin with a review of your current assortment, sales performance, and goals. From there, I provide clear recommendations and prioritized next steps that balance data, customer behavior, and execution realities.

Support can be project-based or ongoing, depending on scope and timing.