Hi, I’m Yurina.
I’ve worked inside large retail organizations and built my own business, giving me perspective from both sides.
As a former Sephora merchant and vendor manager at Amazon, I understand how customers navigate products, websites, and physical spaces—and what influences their decisions along the way.
My work focuses on translating that understanding into clear, practical execution.
Experience
My background spans merchandising, ecommerce, and brand growth across both enterprise environments and founder-led businesses.
I’ve worked on assortment strategy, product positioning, site experience, customer experience, and in-store presentation—always with a focus on how decisions impact performance.
How I Work
I start by understanding your business, your customer, and your goals.
From there, I focus on structure—how your products, services, or spaces are organized, presented, and experienced.
The goal is to make it easier for customers to understand what you offer and take action.
