Hi, I’m Yurina Kim.
I’ve worked inside large retail organizations and built my own business, giving me perspective from both sides.
As a former Sephora merchant and Amazon vendor manager, I understand how customers navigate products, websites, and physical spaces—and what drives their decisions.
My work focuses on translating that understanding into clear, practical execution.
My Background
How I Work
My background spans merchandising, ecommerce, and brand growth across both large-scale retail and smaller, founder-led businesses.
I’ve worked on assortment strategy, product positioning, site experience, and in-store merchandising—always with a focus on how decisions impact performance.
I start by understanding your business, your customer, and your goals.
From there, I focus on structure—how your products, services, or spaces are organized, presented, and experienced.
The goal is always clarity: making it easier for customers to understand what you offer and take action.
What This Looks Like in Practice
Depending on your business, this might mean:
Defining a clearer product assortment
Improving how your website communicates and converts
Designing a retail space that guides customer flow
Aligning your online and in-store experience
Whether you're building something new or refining what already exists, the focus is the same—creating a clear, cohesive experience that supports how customers actually shop and make decisions.
