Retail, Ecommerce & Website Strategy
Helping businesses improve how products, services, and experiences are structured, presented, and converted.
Experience
Former Sephora Merchant • Ex-Amazon Vendor Manager • Founder • Yoga Teacher
Services
Focused support across product strategy, ecommerce, websites, and retail environments.
Define product mix, structure, and flow to support performance.
Assortment Strategy & Merchandising
Improve how products are presented, communicated, and converted online.
Ecommerce Strategy for Brands
Build websites that clearly communicate your business and guide customers toward action.
Website Strategy & Development
Design retail spaces that support customer flow, engagement, and purchasing behavior.
Retail Interior Design
SERVICES
Practical support to improve how products are structured, communicated, and converted across online channels.
Assortment Strategy & Merchandising
Strategic guidance around product mix, flow, and presentation—online and in store—to support strong performance.
Ecommerce Strategy for Brands
Strategy and build support for websites that clearly communicate your business and guide customers toward action.
Retail Interior Design
Interior design and layout support for retail spaces that guide customer flow, engagement, and purchasing behavior.
Website Strategy & Development
Selected Work
Designing Product Structure for Better Customer Navigation
Reorganized assortment flow and merchandising structure to create a clearer, easier-to-shop experience.
Building a Conversion-Focused Website for a Small Business
Created a clear website structure and messaging that improved how services were presented and supported inquiries.
ABOUT YURINA KIM
Former Sephora merchant and Amazon vendor manager with experience across enterprise retail and founder-led businesses. I help companies improve how products, websites, and spaces are experienced—turning strategy into clear, practical execution.
My Approach
My work is shaped by years spent inside large retail organizations and by building and operating my own business. I help brands and retailers make informed decisions around assortment strategy, ecommerce execution, and retail space design by focusing on what will actually work in market.
I start by understanding your goals, your customer, and your constraints, then translate insight into clear, actionable guidance grounded in data, design, and real-world execution. This includes thoughtful product storytelling and call-to-action messaging—both online and in store—to guide customers toward confident purchase decisions.
Not sure where to start?
If you’re exploring how to refine your product, website, or customer experience, I’m happy to help guide next steps.